Little girls (and boys!) love to identify with dolls. And there's a wealth of dolls on the market these days. Press a button and the doll speaks, walks or moves. But our experience has shown that the basic rag doll is the most popular doll of all. No buttons to press, no batteries to put in, just plain, simple, gorgeous and with the child's name embroidered on it. Their own little mate to cuddle or play with. As one mother told us: "if we can't find the rag doll at bedtime, the house has to be turned upside down. Ella refuses to go to sleep without her own personalised rag doll"